Brendan Duffy

Brendan Duffy https://bookbrendan.com Brendan Duffy Tue, 29 Aug 2023 23:07:24 +0000 https://bookbrendan.com en HOME https://bookbrendan.com/HOME-1 Tue, 29 Aug 2023 21:41:58 +0000 Brendan Duffy https://bookbrendan.com/HOME-1 AT&T MOBILE https://bookbrendan.com/AT-T-MOBILE Tue, 29 Aug 2023 21:51:38 +0000 Brendan Duffy https://bookbrendan.com/AT-T-MOBILE AT&T MOBILEI spent the majority of the past few years working one of the biggest brands in world as both a creative director and an ACD/writer. Our goal was delivering a consistent brand message while executing it in fresh and interesting ways. My time on the business spanned from the much talked about “OK is not OK” campaign to the current “Lily” work. It was always challenging and at the same time a helluva lotta fun.  DEGREE https://bookbrendan.com/DEGREE Tue, 29 Aug 2023 22:16:23 +0000 Brendan Duffy https://bookbrendan.com/DEGREE DEGREEThis was the kind of project every creative dreams of – a big budget TV spot helmed by a big time Hollywood filmmaker. The result was thirty seconds of sci-fi magic that landed right in our young-male target’s wheelhouse while creating an aura of science around the brand.  ALTOIDS https://bookbrendan.com/ALTOIDS Tue, 29 Aug 2023 22:17:24 +0000 Brendan Duffy https://bookbrendan.com/ALTOIDS ALTOIDS It was both an honor and a privilege to work on the iconic, much-awarded Altoids’ campaign created by Steffan Postaer and Mark Faulker. I partnered with art director Dustin Smith to create this work, and we were lucky enough to take home a few shiny objects in the process.  <img width="625" height="800" width_o="625" height_o="800" data-src="https://freight.cargo.site/t/original/i/5c20c8736526b93a2cc61fdc6690f9c9b7c0ce69f3d61f7b7819acfb4d8a53aa/altoidsA.jpg" data-mid="189242047" border="0" src="https://freight.cargo.site/w/625/i/5c20c8736526b93a2cc61fdc6690f9c9b7c0ce69f3d61f7b7819acfb4d8a53aa/altoidsA.jpg" /> <img width="658" height="800" width_o="658" height_o="800" data-src="https://freight.cargo.site/t/original/i/8cc78cfd041c94accc4f83a4f1d6381f979947d77e559bd2d9a9e792338c1df7/altoidsB.jpg" data-mid="189242048" border="0" src="https://freight.cargo.site/w/658/i/8cc78cfd041c94accc4f83a4f1d6381f979947d77e559bd2d9a9e792338c1df7/altoidsB.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/edf69fff54ba9f1de8d19963d3395b30d231daf457b5e429d233e9d5b04983bd/altoidsC_o.jpg" data-mid="189242049" border="0" src="https://freight.cargo.site/w/800/i/edf69fff54ba9f1de8d19963d3395b30d231daf457b5e429d233e9d5b04983bd/altoidsC_o.jpg" /> JOHN SMITH'S BITTER https://bookbrendan.com/JOHN-SMITH-S-BITTER Tue, 29 Aug 2023 22:19:47 +0000 Brendan Duffy https://bookbrendan.com/JOHN-SMITH-S-BITTER JOHN SMITH’S BITTERThe beer is bitter, but the work was kinda hilarious. Needless to say, this was a really fun one I did for a local distributor.  <img width="556" height="720" width_o="556" height_o="720" data-src="https://freight.cargo.site/t/original/i/65ba6db89e9d8adde5bddb642d99385fc67f92204e826a2054720cedbefa2234/smithA.jpg" data-mid="189242272" border="0" src="https://freight.cargo.site/w/556/i/65ba6db89e9d8adde5bddb642d99385fc67f92204e826a2054720cedbefa2234/smithA.jpg" /> <img width="556" height="720" width_o="556" height_o="720" data-src="https://freight.cargo.site/t/original/i/9207225c50ead76ed0c60467b19eab15aa2fcbe470409d7fd24b1f7e73070082/smithB.jpg" data-mid="189242273" border="0" src="https://freight.cargo.site/w/556/i/9207225c50ead76ed0c60467b19eab15aa2fcbe470409d7fd24b1f7e73070082/smithB.jpg" /> <img width="556" height="720" width_o="556" height_o="720" data-src="https://freight.cargo.site/t/original/i/a597439355d20d2500d151002f53ffc1d1dd314dbc6db745a59981929646e767/smithC.jpg" data-mid="189242276" border="0" src="https://freight.cargo.site/w/556/i/a597439355d20d2500d151002f53ffc1d1dd314dbc6db745a59981929646e767/smithC.jpg" /> DIRECTV https://bookbrendan.com/DIRECTV Tue, 29 Aug 2023 22:21:52 +0000 Brendan Duffy https://bookbrendan.com/DIRECTV DIRECTVWorking under the umbrella of “Kinda TV vs. DirecTV,” we created these quirky, digital-first videos targeting Millennials and Gen Z reminding them that anything less than DirecTV is only "Kinda TV.” AT&T FIBER https://bookbrendan.com/AT-T-FIBER Tue, 29 Aug 2023 22:23:44 +0000 Brendan Duffy https://bookbrendan.com/AT-T-FIBER AT&T FIBERIn an age where more and more interactions happen over video chat, it’s super important that you have an internet connection you can rely on. With the “Gitch Face” campaign we reminded folks of just how problematic and embarrassing it can be when your Wi-Fi takes a dump.  As a CD on AT&T B2B, my team and I were given the challenge of launching the brand’s first foray into TikTok. The result was this fun video that captured the spirit of the platform while delivering the message that AT&T Business Fiber helps your company drive sales.  TIME WARNER https://bookbrendan.com/TIME-WARNER Tue, 29 Aug 2023 22:27:45 +0000 Brendan Duffy https://bookbrendan.com/TIME-WARNER TIME WARNER HIGH SPEED INTERNETDigital banners don’t have to be boring. Using a copy-first approach, we created this work for Time Warner Internet that communicated their key features with a wink and a smile.  <img width="720" height="300" width_o="720" height_o="300" data-src="https://freight.cargo.site/t/original/i/76957d83aa6d4fb77592fdade5a6b59a486ffd51d6e45c7d8ba0bffb19977c7b/02.png" data-mid="189243804" border="0" src="https://freight.cargo.site/w/720/i/76957d83aa6d4fb77592fdade5a6b59a486ffd51d6e45c7d8ba0bffb19977c7b/02.png" /> <img width="336" height="280" width_o="336" height_o="280" data-src="https://freight.cargo.site/t/original/i/c7606504478ad792ff0bdbc37faed85d464af650493277f24c95919fd5149fa8/03.png" data-mid="189243805" border="0" src="https://freight.cargo.site/w/336/i/c7606504478ad792ff0bdbc37faed85d464af650493277f24c95919fd5149fa8/03.png" /> <img width="720" height="300" width_o="720" height_o="300" data-src="https://freight.cargo.site/t/original/i/9f368f1979f217934d600597663b231ccbba24d3a0ff33af8800b95b83429527/04.png" data-mid="189243806" border="0" src="https://freight.cargo.site/w/720/i/9f368f1979f217934d600597663b231ccbba24d3a0ff33af8800b95b83429527/04.png" /> AT&T TV https://bookbrendan.com/AT-T-TV Tue, 29 Aug 2023 22:45:07 +0000 Brendan Duffy https://bookbrendan.com/AT-T-TV AT&T TVWe used “Famous Mouths” to promote AT&T TV’s voice command feature. In this spot, Cookie Monster and Martha Stewart debate what to watch, fortunately no monsters or domestic icons were harmed in the process.  DELL https://bookbrendan.com/DELL Tue, 29 Aug 2023 23:07:24 +0000 Brendan Duffy https://bookbrendan.com/DELL DELLA pioneer in direct response advertising, Dell tasked our team with delivering their customization message in fun and unexpected ways. These vignettes were credited with both an increase in calls and sales, the benchmark of any good DTV spot. 