In an age where more and more interactions happen over video chat, it’s super important that you have an internet connection you can rely on. With the “Gitch Face” campaign we reminded folks of just how problematic and embarrassing it can be when your Wi-Fi takes a dump.
As a CD on AT&T B2B, my team and I were given the challenge of launching the brand’s first foray into TikTok. The result was this fun video that captured the spirit of the platform while delivering the message that AT&T Business Fiber helps your company drive sales.